30 ways to promote your website on a shoestring budget - Part 2

2. Leads

There are many companies who will provide leads or prospects for your business. For a fee, they will display your advertisement (similar to a classified ad) and when someone clicks on it, they will be taken to your website. The great thing about these targeted leads is that you are only paying for the people who want to know about your business and products. If you work out the cost of a lead versus regular advertising, you will no doubt come out on top. Generally the cost per lead is between $0.50 - $1.00. If on the other hand you advertise in a newspaper or a magazine and pay $200 for the advertisement from which you get 20 enquiries, the cost per lead is $10.

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