30 ways to promote your website on a shoestring budget - Part 2

2. Leads

There are many companies who will provide leads or prospects for your business. For a fee, they will display your advertisement (similar to a classified ad) and when someone clicks on it, they will be taken to your website. The great thing about these targeted leads is that you are only paying for the people who want to know about your business and products. If you work out the cost of a lead versus regular advertising, you will no doubt come out on top. Generally the cost per lead is between $0.50 - $1.00. If on the other hand you advertise in a newspaper or a magazine and pay $200 for the advertisement from which you get 20 enquiries, the cost per lead is $10.

Check out:
www.getresponse.com

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30 ways to promote your website on a shoestring budget

You are very excited!! You have finally created your own website!! But the trouble is customers aren’t knocking on your website door. Why? What should you do?

The most probable answer is that your customers don’t know about your website.

Creating a website is like building a house. If you don’t tell your friends they won’t know you’ve built a house. Even if they do know you’ve been building it, if you don’t tell them your address they’ll never find you.

And the same goes for your website. There is no magic internet fairy who will knock on people’s door to announce your website’s arrival. The task is up to you. To get your website marketing off the ground you either need to spend time learning and doing it or spend money and get somebody else to do it.

There are hundreds of ways to promote your business. You can do it on line or off line or a combination of both. Much will depend on your budget and the time you have available. Choose as many options below as your time and budget allows. Test as many methods of marketing as you can and see what brings you best results. Website marketing is not a one off exercise. You need to constantly work on it, fine-tune it, discard methods that are not working and implement new ones.

1. Email Marketing

Your first step should be to send an email to your existing clients announcing the arrival of your website. In your message, you can even ask them to forward your email onto their friends, family and colleagues.

If you are starting a new business and don’t have any customers, send an email to people you know who may be interested in your offer.

The next step should be to send your announcement to an opt-in email list. Opt-in email lists contain people or businesses who have requested to receive information about a certain topic(s). There are many companies who can provide you with these lists. For more information visit:

www.prospectshop.com.au/email_lists.html
www.4webmarketing.biz/email.htm
www.ezemail.biz/list_power.html
www.ezemail.biz/list_consumer.html
www.webfirm.com.au/email-marketing-australia/

Under no circumstance should you EVER send unsolicited email (spam) to people you either don’t know or who have not requested to receive your information.

For complete article go to: http://www.web4business.com.au/ArticlesIK30waystopromote.htm
For many other free resources, visit: www.websites4smallbusiness.com.au

Till next time ...

Ivana Katz
Websites 4 Small Business
www.websites4smallbusiness.com.au